Google Analytics: Understanding Visitor Behavior Contributor(s): Cutroni, Justin (Author) |
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ISBN: 0596158009 ISBN-13: 9780596158002 Publisher: O'Reilly Media OUR PRICE: $26.99 Product Type: Paperback - Other Formats Published: October 2010 |
Additional Information |
BISAC Categories: - Computers | Web - Search Engines - Computers | Electronic Commerce (see Also Headings Under Business & Economics - E-comme |
Dewey: 006.312 |
Physical Information: 0.6" H x 6.9" W x 9.1" (0.80 lbs) 216 pages |
Descriptions, Reviews, Etc. |
Publisher Description: Do you know what people do when they visit your website or web app? Or how much the site contributes to your bottom line? Google Analytics keeps track and makes it easy for you to learn precisely what's happening. This hands-on guide shows you how to get the most out of this free and powerful tool -- whether you're new to Google Analytics or have been using it for years. Google Analytics shows you how to track different market segments and analyze conversion rates, and reveals advanced techniques such as marketing-campaign tracking, a valuable feature that most people overlook. And this practical book not only provides complete code samples for web developers, it also explains the concepts behind the code to marketers, managers, and others on your team.
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Contributor Bio(s): Cutroni, Justin: - Justin Cutroni is a web analytics expert and Google Analytics Certified Partner. Justin commonly interacts with senior level management to drive the strategic use of web data and collaborates with marketing and IT teams to develop implementation plans and processes needed to generate actionable data and business insights. An active participant in the web analytics community, Justin speaks at various industry events with a strong passion for sharing knowledge and advancing the analytics industry. |