| Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications Contributor(s): Durham, Sarah (Author) |
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ISBN: 0470527536 ISBN-13: 9780470527535 Publisher: Jossey-Bass OUR PRICE: $45.60 Product Type: Hardcover - Other Formats Published: December 2009 Annotation: In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. "Brandraising" outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising. |
| Additional Information |
| BISAC Categories: - Business & Economics | Nonprofit Organizations & Charities - General - Business & Economics | Marketing - General |
| Dewey: 658.827 |
| LCCN: 2009041088 |
| Physical Information: 0.9" H x 5.6" W x 8.5" (0.80 lbs) 208 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising. |