| Creating Bonds: Successful Marketing in Museums Contributor(s): Lumb, Adam (Contribution by), Gates, Alexander (Contribution by), Nelson, Amy (Contribution by) |
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ISBN: 095619432X ISBN-13: 9780956194329 Publisher: Museumsetc OUR PRICE: $37.95 Product Type: Paperback Published: December 2009 |
| Additional Information |
| BISAC Categories: - Business & Economics | Museum Administration And Museology - Art | Museum Studies - Business & Economics | Marketing - General |
| Dewey: 069.068 |
| Physical Information: 0.48" H x 5.06" W x 7.81" (0.50 lbs) 228 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: International marketing professionals working in and with museums share their latest insights and experiences of attracting and involving a wide range of constituencies in this stimulating new book. Whether you're working with a world-class museum brand, or just beginning to think through what marketing means to your organisation, you'll be stimulated, excited and enthused by the imaginative, original - and very often inexpensive - ideas packed into this book. This series of practical, insightful essays covers the following key issues: * establishing, developing and managing the museum's brand * case studies of successful marketing initiatives large and small * how best to communicate with specific market sectors * the role of Human Resources in brand development * establishing a new attraction in a crowded market * marketing in a brand-hostile environment * analysing your audiences Marketing professionals from world-class institutions - including London's National Gallery, Tate Britain and the Natural History Museum - share their experiences and insights in this volume of specially commissioned essays. |