Blind Spot: Illuminating the Hidden Value in Business Contributor(s): Diller, Steve (Author), Shedroff, Nathan (Author), Sauber, Sean (Author) |
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ISBN: 1933820691 ISBN-13: 9781933820699 Publisher: Two Waves Books OUR PRICE: $31.34 Product Type: Paperback - Other Formats Published: November 2016 |
Additional Information |
BISAC Categories: - Business & Economics | Development - General - Business & Economics | Marketing - General - Business & Economics | Decision Making & Problem Solving |
Physical Information: 0.7" H x 6.1" W x 9" (1.00 lbs) 248 pages |
Descriptions, Reviews, Etc. |
Publisher Description: Distracted by traditional metrics and mounting access to data, leaders are blinded to what it actually takes to create greater value for their businesses: meaningful, long-term relationships with their customers. |
Contributor Bio(s): Diller, Steve: - Steve Diller leads Scansion, an innovation strategy firm that identifies, shapes, and builds experiences that transform markets and businesses. As an "experience strategist," Steve brings a unique perspective, rooted in the "time-based arts," such as film and music, as well as anthropology and cognitive psychology, that makes it possible to optimize any offering in an era of rapid technological and social change. His clients have ranged from the Fortune 100 to start-ups, including Autodesk, P&G, Chrysler, Logitech, Intel, Gannett, The Washington Post Co., The Economist Group, Carhartt, DirecTV, GM, Electrolux, Microsoft, and AAA. Nathan Shedroff is the chair of the groundbreaking MBA in Design Strategy program at California College of the Arts (CCA) in San Francisco, California. This 21st century business program prepares the next generation of innovation leaders for a world that is profitable, sustainable, ethical, and truly meaningful. The program unites the perspectives of systems thinking, design and integrative thinking, sustainability, and generative leadership into a holistic strategic framework. He is also a pioneer in experience design, interaction design, and business strategy, speaks and teaches internationally, and is a serial entrepreneur, now launching a new company. His many books include: Experience Design 1.1, Making Meaning, Design Is the Problem, and Make It So. career has run the gamut from being an orthopedic physician's assistant in trauma, sports and joint reconstruction, to consulting work with "The Big Five." He played multiple roles at Procter & Gamble, business development at a software dot com, as well as making time to teach in college. Through all of this, the common thread has been an understanding of relationships between individuals and groups and leveraging these insights to drive innovation. |