| Ben & Jerry's: The Inside Scoop: How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor Contributor(s): Lager, Fred (Author) |
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ISBN: 0517883708 ISBN-13: 9780517883709 Publisher: Crown Currency OUR PRICE: $23.75 Product Type: Paperback - Other Formats Published: May 1995 Annotation: The former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. "Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained."--New York Times Book Review. |
| Additional Information |
| BISAC Categories: - Business & Economics | Corporate & Business History - General - Business & Economics | Entrepreneurship - Business & Economics | Industries - Food Industry |
| Dewey: 338.7 |
| LCCN: 93-39176 |
| Physical Information: 0.72" H x 5.97" W x 9.01" (0.90 lbs) 272 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Deftly and compassionately captures Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained.--New York Times Book Review. A former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. From modest beginnings--opening their first ice cream shop in a renovated gas station--to entrepreneurial challenges, including their clash with H agen-Dazs, to becoming a miltimillion dollar company, Lager provides an insightful insider's account of Ben & Jerry's ice cream empire. |