Trust and Technology in B2B E-Commerce: Practices and Strategies for Assurance Contributor(s): Kumar, Muneesh (Author), Sareen, Mamta (Author) |
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ISBN: 1613503539 ISBN-13: 9781613503539 Publisher: Business Science Reference OUR PRICE: $175.75 Product Type: Hardcover - Other Formats Published: November 2011 |
Additional Information |
BISAC Categories: - Business & Economics | Industries - Retailing - Business & Economics | Commerce - Business & Economics | E-commerce - General (see Also Computers - Electronic Commerce) |
Dewey: 658.872 |
LCCN: 2011013997 |
Physical Information: 0.9" H x 8.6" W x 11.1" (2.11 lbs) 330 pages |
Descriptions, Reviews, Etc. |
Publisher Description: As the use of technology has considerably increased in B2B e-commerce, it becomes imperative to address the issues of trust that emerge in the context of technology. Trust and Technology in B2B E-Commerce: Practices and Strategies for Assurance focuses on various trust issues that emerge from deployment of various e-commerce technologies in interorganizational relationships. Some of these issues relate to security, privacy, authentication, non-repudiation, quality of Web interface, system performance, infrastructure, and environmental factors. This book contributes to the ongoing process of developing a framework for understanding the process of building trust in B2B e-commerce. |