| British Car Advertising of the 1960s Contributor(s): Stevenson, Heon (Author) |
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ISBN: 1476667896 ISBN-13: 9781476667898 Publisher: McFarland & Company OUR PRICE: $39.55 Product Type: Paperback - Other Formats Published: November 2016 |
| Additional Information |
| BISAC Categories: - Transportation | Automotive - History - Business & Economics | Advertising & Promotion - Business & Economics | Economic History |
| Dewey: 659.196 |
| LCCN: 2004020957 |
| Physical Information: 1" H x 8.4" W x 10.9" (2.25 lbs) 429 pages |
| Themes: - Chronological Period - 1960's - Cultural Region - British Isles |
| Descriptions, Reviews, Etc. |
| Publisher Description: During the 1960s, the automobile finally secured its position as an indispensable component of daily life in Britain. Car ownership more than doubled from approximately one car for every 10 people in 1960 to one car for every 4.8 people by 1970. Consumers no longer asked Do we need a car? but What car shall we have? This well-illustrated history analyzes how both domestic car manufacturers and importers advertised their products in this growing market, identifying trends and themes. Over 180 advertisement illustrations are included. |