| The Thought Leaders Project: Hospital Marketing Contributor(s): Aase, Lee (Author), Armstrong, Kathryn (Author), Boyer, Chris (Author) |
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ISBN: 1468068253 ISBN-13: 9781468068252 Publisher: Createspace Independent Publishing Platform OUR PRICE: $23.74 Product Type: Paperback Published: October 2011 |
| Additional Information |
| BISAC Categories: - Medical | Hospital Administration & Care - Business & Economics | Marketing - General |
| Physical Information: 0.39" H x 5.98" W x 9.02" (0.55 lbs) 182 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Written for the marketer in the field using everyday language, examples, and case studies that will help all members of a hospital marketing department do their jobs better while spending marketing dollars wisely. The Thought Leaders Project: Hospital Marketing, is co-written by a team of marketing thought leaders in the healthcare industry. The book is a compilation of healthcare marketing insights, tips, and best practices written by leading healthcare marketers. The book itself covers a variety of topics such as the application of digital marketing strategies to patient acquisition, patient experience, patient retention, and service line marketing. With articles from the likes of Lee Aase, Chris Boyer, Dan Dunlop we are empowered with the tools and inspired to take action to impact the very lives of the patients we serve. |