| Yazykovaya Igra V Polikodovom Reklamnom Tekste Contributor(s): Isaeva Lyudmila (Author) |
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ISBN: 3845432977 ISBN-13: 9783845432977 Publisher: LAP Lambert Academic Publishing OUR PRICE: $50.27 Product Type: Paperback Language: Russian Published: August 2011 |
| Additional Information |
| BISAC Categories: - Language Arts & Disciplines | Literacy |
| Physical Information: 0.25" H x 6" W x 9" (0.36 lbs) 104 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Ob"ekt issledovaniya - yazykovaya igra kak rechevaya strategiya v polikodovom reklamnom tekste. Predmet issledovaniya - funktsii yazykovoy igry v polikodovom reklamnom diskurse. Osnovnoe vnimanie udelyaetsya refreymingu kak destruktivnoy funktsii yazykovoy igry, lezhashchey v osnovanii persuaziva kak kosvennogo rechevogo akta, naibolee chasto realizuemogo v reklamnoy deyatel'nosti. V monografii utochneny vazhneyshie parametry igrovogo reklamnogo diskursa, kharakteristiki persuaziva kak bazovogo dlya reklamnoy praktiki rechevogo akta. Materialy i vyvody issledovaniya mogut byt' vostrebovany v prakticheskoy deyatel'nosti reklamnykh agentstv i spetsialistov po razrabotke marketingovykh strategiy. |