| Capture the Mindshare and the Market Share Will Follow: The Art and Science of Building Brands 2013 Edition Contributor(s): Gill, L. (Author) |
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ISBN: 113727851X ISBN-13: 9781137278517 Publisher: Palgrave MacMillan OUR PRICE: $34.19 Product Type: Hardcover Published: August 2013 |
| Additional Information |
| BISAC Categories: - Business & Economics | Consumer Behavior - General - Business & Economics | Marketing - Research - Science |
| Dewey: 658.827 |
| LCCN: 2013003483 |
| Physical Information: 0.86" H x 6.39" W x 9.52" (0.92 lbs) 234 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Capture the Mindshare and the Market Share Will Follow reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on trust and respect. Author Libby Gill helps businesses define and articulate their unique brand promise by exploring case studies and client success stories to help readers master the Six Core Mindshare Methods, including concepts to Clarify, Commit, Collaborate, Connect, Communicate, and Contribute.Readers will see their relationships deepen, opportunities expand, and careers flourish as they learn to differentiate themselves in a competitive environment by promising and delivering massive value. |