| Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace Contributor(s): Rathore, Sumangla (Editor), Panwar, Avinash (Editor) |
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ISBN: 1466694491 ISBN-13: 9781466694491 Publisher: Business Science Reference OUR PRICE: $190.00 Product Type: Hardcover - Other Formats Published: August 2015 |
| Additional Information |
| BISAC Categories: - Business & Economics | Industries - Retailing - Business & Economics | Marketing - Direct - Business & Economics | E-commerce - Internet Marketing |
| Dewey: 658.872 |
| LCCN: 2015028183 |
| Physical Information: 0.81" H x 8.5" W x 11" (2.47 lbs) 362 pages |