| All Eyes East: Lessons from the Front Lines of Marketing to China's Youth 2012 Edition Contributor(s): Bergstrom, M. (Author) |
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ISBN: 0230120628 ISBN-13: 9780230120624 Publisher: Palgrave MacMillan OUR PRICE: $44.99 Product Type: Hardcover - Other Formats Published: April 2012 |
| Additional Information |
| BISAC Categories: - Business & Economics | International - Marketing - Business & Economics | Marketing - Direct - Business & Economics | Consumer Behavior - General |
| Dewey: 305.235 |
| LCCN: 2011039718 |
| Physical Information: 0.95" H x 6.29" W x 9.52" (0.92 lbs) 237 pages |
| Themes: - Cultural Region - Chinese |
| Descriptions, Reviews, Etc. |
| Publisher Description: All Eyes East: How Chinese Youth will Revolutionize Global Marketing provides brands looking to capitalize on this new world order with the insight they need to understand and capture the world's most powerful audience. Bergstrom provides insights into Chinese youth, revealing what makes them unique from their counterparts around the world. |