Consumption-Based Forecasting and Planning: Predicting Changing Demand Patterns in the New Digital Economy Contributor(s): Chase, Charles W. (Author) |
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ISBN: 111980986X ISBN-13: 9781119809869 Publisher: Wiley OUR PRICE: $44.96 Product Type: Hardcover - Other Formats Published: August 2021 |
Additional Information |
BISAC Categories: - Business & Economics | Forecasting - Business & Economics | Corporate Finance - General - Business & Economics | Strategic Planning |
Dewey: 658.403 |
LCCN: 2021020635 |
Physical Information: 1" H x 6.2" W x 9.1" (1.00 lbs) 272 pages |
Descriptions, Reviews, Etc. |
Publisher Description: Discover a new, demand-centric framework for forecasting and demand planning In Consumption-Based Forecasting and Planning, thought leader and forecasting expert Charles W. Chase delivers a practical and novel approach to retail and consumer goods companies demand planning process. The author demonstrates why a demand-centric approach relying on point-of-sale and syndicated scanner data is necessary for success in the new digital economy. The book showcases short- and mid-term demand sensing and focuses on disruptions to the marketplace caused by the digital economy and COVID-19. You'll also learn:
Perfect for executives, directors, and managers at retailers, consumer products companies, and other manufacturers, Consumption-Based Forecasting and Planning will also earn a place in the libraries of sales, marketing, supply chain, and finance professionals seeking to sharpen their understanding of how to predict future consumer demand. |